Study
List of Featured Online Courses
Coursera
An Introduction to Consumer Neuroscience & Neuromarketing
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Coursera
The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior
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edX
Take Your Medicine: How to Be a Savvy Consumer
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Coursera
Firm Level Economics: Consumer and Producer Behavior
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Coursera
Marketing: Understanding Your Customers
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Textbooks
Chinese Textbooks
客户服务管理师
林国材
Customer Relationship Management
William.G.Zkmund
《消费者行为学》
符国群
English Textbooks
《消费者行为学》
利昂・希夫曼 (Leon G.Schiffman)
