This course uses the perspectives and methods of system theory and management, from the two aspects of macro publishing industry and micro publishing house. Macro management including legal management, administrative management and industry management, combined with the actual recognize the publishing industry is facing many challenges and the current world publishing industry development trend, and learn from foreign publishing reform advanced experience and management strategies; micro management including strategic management, human resource management, logistics management, a Book quality management, financial management, marketing strategy, copyright trade, digital publishing and new media, are discussed in detail from the planned economy to the market economy and how to establish the publishing house management information system. To study the practical problems in the publishing industry. The purpose of the study is to explore the law of the new period and the way to realize the transformation of traditional publishing industry to the modern publishing industry.
Journalism and Mass Communication
新闻学主要以“新闻”研究为本位，研究媒介在新闻采集基础上的内部运行，包括新闻体制、媒介特点、功能、新闻工作的原则、新闻的基本规律等。 大众传播学主要研究媒介与社会的互动，即社会对媒介的作用和媒介对社会的影响，尤其把重点放在对“人”，即受众的研究上。媒介效果的调查研究即对媒介对受众的态度行为的影响，是大众传播学研究的最主要部分。 传统新闻学以定性研究为主，主要表现在新闻学研究偏向于媒介的新闻和评论部分，带有强烈的理论成份。 大众传播学从一开始就分为实证学派和批判学派，而对现代传播学的确立具有重大贡献的实证学派主要的研究方法就是定量研究，因此，定量研究对传播学意义重大。不过，随着两个学科的发展，出现了相互借鉴的趋势，因此，现代新闻学与传播学在研究方法上，基本上都是同时运用定性和定量两种方法。
