The course introduces basic theory and method in strategy management of enterprise, which includes the meaning, origin and development of strategic management, the analysis of external and internal environment, options for corporate strategy and business unit strategy, common methods of strategic evaluations. It also contains the implementation of the strategic programs in functions of the organizational structure and the areas of strategy and corporate culture, strategies for effective control and cases about strategy management of enterprise at home and abroad. Our purpose is to cultivate students with both international perspective and comprehensive quality to adapt the demand of localization.
Business Administration
工商管理属于管理学中的一个大类，这个类别包含的专业很多，主要有：工商管理、市场营销、会计学、财务管理、国际商务、人力资源管理、审计学、资产评估、物业管理、文化产业管理等。这个专业的知识范围较广，学生所学涵盖了经济学、管理学的很多课程，主要课程包括经济学、管理学、企业管理、财务管理、人力资源管理、会计学、统计学、计算机等，是一门跨自然科学、工程科学、技术科学以及人文社会科学的综合性交叉科学。该专业主要培养能够独立从事各部门管理工作的管理人才。
