MBA是一种更加注重实践和经验的学位。MBA专业下包括管理、人力资源、会计、市场、创新等子方向。
企业管理学专业主要是培养能够掌握现代工商管理的理论、方法和技能,熟悉国内外工商管理的历史、现状和最新动态,能用所学知识分析解决我国企业管理中的一些实际问题的高级人才。
旅游管理专业是随着我国旅游经济的发展、旅游产业的发育而建立的一个新型学科。在我国,这门学科的产生只有二十年的时间,但已成为管理学科体系中的一个重要的学科部门。旅游管理已与工商管理并列,是管理学下的一级学科。
技术经济及管理学科专业是力图通过将工程科学、经济学、管理学交叉融合,兼顾理论与实践,运用定性和定量的研究方法,培养满足新时代发展的高级复合型人才的一门学科专业。
战略管理学又称商业政策学是研究战略管理活动规律性的一门新兴学科。企业战略管理学作为战略管理实践经验的总结,其研究对象是企业战略管理活动,其目的在于揭示这一活动过程的规律性,为企业搞好经营管理,提高企业的长期经济效益提供指导。战略管理是经理人员确立企业的长期方向,设置具体绩效目标,据有关的内外环境制订实现目标的战略,并执行选定的行动计划的过程。其中,战略是企业实现其目标的行动计划,它具体地指明了企业的经营方向以及为实现其目标,在创新、竞争和职能部门等领域所采取的行动措施。
创新管理学又称创造和创新管理学,是以创造学为基础研究对创造和创新进行的管理的科学。
组织行为学是系统地研究人在组织中所表现的行为和态度的学科。它是行为科学的一个分支,是一门以行为学为基础,与心理学、社会学、人类学、工程学、计算机科学等学科相交叉的边缘性学科。随着社会的发展,尤其是经济的发展促使了企业组织的发展,组织行为学越来越受到人们的重视。
人力资源管理学是一门研究如何采用计划、组织、指挥、监督、激励、协调、控制等措施和手段,充分开发和利用组织系统中的人力资源以提高工作效率并实现组织目标的学科。它需要结合多种因素,如经济因素、政治因素、文化因素、组织因素、心理因素、生理因素等进行研究。同时,它还涉及到经济学、社会学、人类学、心理学、管理学等多种学科知识,是一门综合性科学。
财务管理学是研究如何通过计划、决策、控制、考核、监督等管理活动对资金运动进行管理,以提高资金效益的一门经营管理学科。它是以经济学原理和经济管理理论为指导,结合组织生产力和处理生产关系的有关问题,对企业和国民经济各部门财务管理工作进行科学总结而形成的知识体系。
市场营销学于20世纪初期产生于美国。几十年来,随着社会经济及市场经济的发展,市场营销学发生了根本性的变化,从传统市场营销学演变为现代市场营销学,其应用从赢利组织扩展到非赢利组织,从国内扩展到国外。当今,市场营销学已成为同企业管理相结合,并同经济学、行为科学、人类学、数学等学科相结合的应用边缘管理学科。西方市场营销学的产生与发展同商品经济的发展、企业经营哲学的演变是密切相关的。美国市场营销学自20世纪初诞生以来,其发展经历了五个阶段。
运营管理指对运营过程的计划、组织、实施和控制,是与产品生产和服务创造密切相关的各项管理工作的总称。运营管理是现代企业管理科学中最活跃的一个分支,也是新思想、新理论大量涌现的一个分支。
技术经济学是一门应用理论经济学基本原理,研究技术领域经济问题和经济规律,研究技术进步与经济增长之间的相互关系的科学,是研究技术领域内资源的最佳配置,寻找技术与经济的最佳结合以求可持续发展的科学。
信息管理学是指运用信息学的相关理论和方法从管理学的角度来研究相关信息、分析和解决相关管理问题的一个学科。正如管理信息学主要属于信息学一样信息管理学主要属于管理科学。
供应链物流学主要研究供应链中的物流。供应链是在现代物流学阶段出现的新型生产模式,也可以说是一种物流环境模式。供应链物流学在物流业务内容上与一般的物流学没有什么区别,但是在运作模式上范围更广,如采用信息共享、多级分布库存、供应商控制库存、连续补充货物等。
项目管理专业是一个管理学分支的学科,指在项目活动中运用专门的知识、技能、工具和方法,使项目能够在有限资源限定条件下,实现或超过设定的需求和期望。项目管理是对一些与成功地达成一系列目标相关的活动(譬如任务)的整体。这包括策划、进度计划和维护组成项目的活动的进展。
创业管理学是反映以创业为基础的经济发展规律,以经济规律为核心的社会发展规律的科学。它以创业主体与创业客体相互关系为主线,以机会的创造、把握和运用为核心,以提高创业者的素质为目的,综合哲学、经济学、管理学、行为科学、创业学的相关成果,展开自己的范畴体系。
电子商务专业(B2B)是融计算机科学、市场营销学、管理学、经济学、法学和现代物流于一体的新型交叉学科。培养掌握计算机信息技术、市场营销、国际贸易、管理、法律和现代物流的基本理论及基础知识,具有利用网络开展商务活动的能力和利用计算机信息技术、现代物流方法改善企业管理方法,提高企业管理水平能力的创新型复合型电子商务高级专门人才。
运输管理学是研究交通运输部门经济管理理论和方法的科学。运输管理学的研究内容主要有:交通运输系统的建立与协调;运输的计划管理,运输企业的资金管理、物资管理、劳动管理、财务管理等;运输线路的规划和调整;最佳运输方案的制定;运输量的测定和合理导流,现有运输体系的结合利用;运输的发展方向及新的运输方式和重要技术装备的技术经济评价;各种运输方式的合理使用范围及协调发展,运输网规划,运输业务组织与计划等等。
组织领导学,是研究现代领导活动及其发展规律的科学,是一门研究领导活动各个因素之间的相互联系、相互作用的客观规律其有效运用的综合性科学。
酒店管理学也称招待管理学,是指关于酒店,餐馆和旅行与旅游业相关事务的学术研究。
张川
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东北大学工商管理学院教授,博士生导师。主要研究方向包括大数据管理决策、智慧物流与供应链管理、大数据挖掘与预测、可持续运营管理与供应链管理等。
Institutes :Northeastern University (China)
张维迎
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张维迎,陕西省榆林市吴堡县人。北京大学国家发展研究院联合创始人 、教授 、北京大学网络经济研究中心主任,曾任北京大学光华管理学院院长,经济学教授。
Institutes :Peking University
Jennifer A. CHATMAN
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Jennifer Chatman is the Paul J. Cortese Distinguished Professor of Management at the Haas School of Business at the University of California, Berkeley.
Institutes :University of California, Berkeley
This course is an introduction to the methods and applications of fitting multiple regression and time series models. For regression models, the primary emphasis is on the method of least squares and its many varieties. Topics include the examination of residuals, the transformation of data, strategies and criteria for the selection of a regression equation, the use of dummy variables, tests of fit, and the use and interpretation of computer package regression programs. For time series models, topics include auto-regression and moving average models, identification and fitting, forecasting.
The course introduces basic theory and method in strategy management of enterprise, which includes the meaning, origin and development of strategic management, the analysis of external and internal environment, options for corporate strategy and business unit strategy, common methods of strategic evaluations. It also contains the implementation of the strategic programs in functions of the organizational structure and the areas of strategy and corporate culture, strategies for effective control and cases about strategy management of enterprise at home and abroad. Our purpose is to cultivate students with both international perspective and comprehensive quality to adapt the demand of localization.
Operations Management (OM): The management of the efficient transformation of inputs into outputs to suitably satisfy customers. Inputs are materials, labor, capital and management. Outputs are products or services, which customers want and often pay for. The course provides an introduction to the operations and the related management concepts. The level of discussion varies from strategical to daily control of business processes.
The course of Human Resource Management(HRM) is the science of a set of theories, principles and methods of developing ,improving human resources quality, as well as how to use human resource reasonably. It is amajor foundation course that trains students the basic theories, knowledge and abilities related to human resource management. Its main contents include HRM overview,HRM strategy and planning, job analysis, staff recruitment, human resource performance evaluation and assessment, compensation system, employee relations, and etc.
"This is a first class in Corporate Finance. This class involves the answers to three questions. First is the capital budgeting decision, which is about what long term investments should the firm take on. Second is the financing decision, which is about how can cash be raised for the required investment. Lastly, it examines short term finance and concern net working capital and discusses the way the firm manage its day-to-day cash and financial affairs. At the end of this course, students should be able to think analytically about portfolio selection, corporate decision making and asset pricing. These skills can also be used as personal financial decisions."
Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.
This course outlines today's major challenges facing the management profession. The course uses interactive exercises, simulations and problems to develop critical skills in negotiations, teamwork and leadership. Students will be introduced to concepts and tools to analyze work and leadership experiences in optional undergraduate fieldwork projects.
Operational research focuses on the basic rules that how human beings use and operate different resources, in order to optimize the profits of limited resources. As a domain about optimization and decision making, operational research plays an important role in economics, science and technology, industry, management, military, etc., and thus highly recognized by higher education systems all over the world. The course will introduce linear programming, transportation, integer programming, graph and network analysis, dynamic programming, decision analysis, game theory, forecasting, optimization, and these contents may increase students` interests on further study in the domain of operational research.
The course presents the fundamental ideas and methods used in operational research, which are expected to lead students to use them when facing various real world problems, to determine objects, establish schemes, build models, and obtain solutions, so that they can survive in drastic competitions of this information era.
Conceptual introduction to financial accounting. Emphasis is placed on wealth and income measurement and the preparation and interpretation of conventional financial statements.
Principles of economics is the basic course for economics major, and also introduces basic economics for other majors.The course is composed of two parts: Microeconomics and Macroeconomics. We offer basic knowledge of economics in this course, and also enhance students understanding of everyday economy affairs. Most importantly, the course pay special attention to the intuitions of economics through class as well as exercises. We believe economics is not just an brunch of math or others, it has its own perspectives. training intuitions will do help students understan unique perspectives of economics.
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